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Prageet Sharma, a final year drop out of B.E. (Chemical) from Malviya Regional Engineering Collage, Jaipur, India, gave birth to W.D. Crafton Sept, 1997 in Delhi, which was later on the eve of 15th July 2002, reincarnated to Mushkis Creations Pvt Ltd,to share the bigger international horizon. |
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A dream to own and lead a business house was being nursed from his college days with a group of friends Ashish, Bimal, Kapil, Sumit and Rajat. This dream starts realizing in to a manufacturing hub with a proper direction and support by another close friend Ms Manju Kawar, who herself is an eminent designer and entrepreneur in the same trade. |
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With the divine blessings of parents and the precious guidance of Ms Manju Kawar, Mushkisstarted flourishing in the international fashion horizon. The duo started accomplishing their core objective to cater a quality, hygienic, skin friendly and aesthetically valued products to the admirers and art lovers from developed countries. |
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Thence started contributing in basic necessities like health, education and home for the artisans in turn uplifting these socially deprived class. |
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Mushkis.... |
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Mushki is a Persian word for fragrance or musk, an odor smells out from the male musk deer. |
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"Mushkis and its products are an expression of my inner self, my inner fragrance. It is a medium to spread the thoughts for humanity, equality in humankind, independence from all boundaries, about a world beyond religion and racism."
.. Prageet sharma |
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This product links two extremes of our society, one the financially deprived craftsmen from all religion, casts of rural India to the prosperous, fashionable consumer from the developed countries like USA, Europe. By purchasing one or two designs, the art loving people contributes in the daily earning of the artisan. |
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These products do not recognize religion, cast, race or country. It possesses the creativity, imagination, passion of an artisan who hand-crafts, beads and weaves his warmth, fondness to adorn, to beautify, to embellish the people from other parts of the world. Is it a mechanical process ? No, it is a spiritual process. |
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It is an unseen spiritual bond between the creator and wearer of jewelry. An artisan consistently puts his thoughts, creations, and his soul in a design to beautify the persons who he never goes to meet but gets back some remuneration to meet his livelihood . That is how nature balances itself. |
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Achievements.... |
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"Business not for money or status but for the bliss of common good for the associated people and the achievement is in terms of satisfaction of the customer through consistent quality and services" ............. Mushkis |
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With this vision Mushkis has started its work in rural areas of India. These rural and age old masters of craft do not know about production techniques and quality standards. in the absence of any set standards, producing high fashion designs in bulk to satisfy ever going demand of quality conscious upper market of developed countries, a great challenge in it self. The lack of knowledge of using hazardous materials in the artisans adds to the problem. |
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"The illiteracy and the need to earn before learning anything are the major obstacles to the advancement of this utterly unorganized cottage industry."............ Prageet sharma |
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With a clear vision to organizing this highly unorganized industry, we started documenting each and every stage of the manufacturing. Setting quality standards for all the intermediate steps of the process, we developed our own unique Quality management system, M.R.P.M. (Mushkis resource and planning management system) for manufacturing process). |
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A step by step training of artisans and creating an awareness of skin friendly non hazardous chemicals among them, has started reflecting in the end products. Time management was the crucial point, for that logistic approach implemented among all the production centers situated in the deep rural areas, which are inaccessible. |
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The scientific, logical and systematic process control system can handle now the mass scale production of the fashion product that too on time. A well documented chain assembly system has been implemented at the production floor. With a consistent rejection level (0.5 to 1 % AQL), mushkis products started getting appreciations from the quality conscious overseas customers. |
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The efforts ultimately paid off as an award of ISO 9001-2000 certification under the scope of "designing and manufacturing of costume jewellery and handmade novelties". A first in the country, India in its kind. |
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Social achievements..... |
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Education... |
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A consistent and a dedicated effort has been paid on the education of the artisans. One and half hour class of Hindi English and Mathematics was mandatory in the initial days. Some of them who were illiterate are working as a supervisor after having a good understanding of production process and keeping a proper documentation for the same. |
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Health... |
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To keep healthy and hygienic environment around the village, a children's playground and a public garden has been built and maintained with help of local artisans in one of our model village production center. |
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Work culture..... |
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A well spirited team of highly talented artisans and dynamic executives is the main resource and infrastructure of Mushkis. |
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* A team of young, dedicated and dynamic designers to understand the product and the specific requirement of the customer. |
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The team is fully equipped with latest technology to minimize the communication gap and have a good control on the production. |
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These young designers create new contemporary designs based on market predictions & counter sampling the items given by buyers or other designers. |
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* Established production centers in the rural areas. These centers are fully equipped with all in-house production facilities and are logistically networked along with the main unit at NOIDA to produce bulk quantities. |
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* The chain assembly system makes production easier and gives better insight at the time of crisis. It also reduces the production time and improves the quality. |
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*Well documented step by step Quality checking is a must. At each step, the critical parameters are inspected and gauged with calibrated instrument, and documented properly. |
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* Creating awareness among the rural artisans regarding quality and production techniques is the key issue for us. Training craftsmen at their doorsteps associates some great social challenge, but nothing can come across one's pure, focused and dedicated efforts. Later this education invariably puts confidence and creates more job opportunities among these rural artisans. It enhances their creativity too. |
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* A glass bead unit to cater specific demand of new design beads from the overseas customers. The unit is in the Firozabad area where artisans are living since medieval era and producing beads using old age typical Indian lamp work style. |
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* Qualified polishers, equipped with all protections take care of metal parts. These fine polishers give mirror like finish on the metal surface. All the safety measures have been taken care off to provide healthy and safe environment to these polishers. |
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* The desired thickness and finish of copper, alloy, silver and gold, can be given by our own Micron Electroplating Plant. The quality and the safety of the workers are the core objectives of the plating unit. Lead free, Nickel free silver and gold plating is our USP. |
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* To protect the lustrous finish of jewelry from tarnishing, a thin layer of E-coat (Electrophoretic lacquer ) is given by the skilled persons. Spray lacquering is preferred for the intricate designs. |
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* A healthy and entertaining environment among the workers make them fresh and enthusiastic. This reflects in their creativity. |
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